Microsoft.
Redesigning How a Global Tech Brand Runs Its Events
Service
UX/UI · Product Strategy
Platform
Multi-device · Enterprise
Role
Senior Product Designer
Status
End-to-end Delivery
Productivity Recovered
per fiscal year
Research Scope
Distinct user types researched & mapped
Delivery
Strategy for long-term scalability
The Challenge
Disconnected Ecosystems
Planners, speakers, and attendees were all working from disconnected tools. For a brand known for world-class events, the digital experience told a very different story.
The fragmentation was costing the organization over $11M a year in lost productivity.
Our Approach
Research across all three user types shaped personas and journey maps that grounded a shared north star. This research wasn't just observational it was fundamental to untangling a decade of legacy workflow debt.
Concept & Prototype
Rapid iterations allowed stakeholders to "feel" the workflow before a single line of production code was written.
Testing & Validation
Usability testing with actual event planners ensured the design solved for real-world high-pressure scenarios.
A Shared North Star
The final design produced a multi-device experience built around three core pillars:
The Outcome
"A fragmented stakeholder group aligned fast. The work sparked a wider push to systematize the organization's digital event suite."
- ✓
Systematic Shift: Leaving behind a scalable design foundation ready for future phases.
- ✓
Global Alignment: Unified the digital experience for a world-class tech giant.