User Experience Design Lead | UX & CX Strategist | Driving business growth through human-centered design

 

I design for clarity, scale, and impact.

With over 13 years of experience in user experience and customer-centered design, my focus has always been on building digital products that are not only usable but meaningful. From launching award-winning mobile experiences to modernizing legacy systems for global enterprises, I’ve led design journeys that balance business goals with human needs.

My strengths lie in leading multidisciplinary teams, crafting scalable design systems, and bringing structure to complexity. I thrive at the intersection of UX, CX, and strategy, whether that’s guiding product decisions, simplifying journeys, or advocating for the user in boardroom conversations.

What drives me is this: design is not just about interfaces, it’s about influence. It’s about making decisions easier, experiences smoother, and technology more human.

If you're building thoughtful, user-first solutions and believe design should shape the future, we’ll get along well.